TAG Heuer to accept Litecoin

Luxury timepiece and watchmaker TAG Heuer announced a new partnership with BitPay.com to begin accepting cryptocurrency payments. Specifically mentioned were #Litecoin, Bitcoin, and Ethereum. Additionally, at the time of this writing, BitPay also accepts 10 other popular cryptos and stablecoins like USDC and Tether (USDT).

According to a press release TAG says they are entering the crypto space in the United States which will enable local customers to purchase the brand's timepieces in various cryptos directly from their website, www.tagheuer.com.

With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces. This project marks a first step within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.

“We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations— one that will deeply transform our industry and beyond.”

explains Frédéric Arnault, CEO of TAG Heuer.

When you visit their site a new pop-up appears announcing the news.

A quick look at the BitPay statistics page also shows Litecoin is continuing to hold onto its position since being added to the service of the second-most (best?) popular crypto to pay with on the Bitpay network.